In this VOTV article I looked at the causes of Charlton's decline after what was arguably their most successful period, before and after the Second World War. Opportunities to build the club were missed. Alan Curbishley got us back to the top flight, but the board appeared to have done no succession planning and Iain Dowie was appointed as manager. We were told it was rocket science, but the rocket soon crashed to the ground.
In the first season that I watched Charlton in 1953-4, they finished ninth in the top flight. The previous season they had finished 5th. With the FA Cup victory a recent memory, they could credibly claim to be a major force in English football. Although attendances fluctuated much more than they do today, the opening game of the season attracted just fewer than 50,000 to The Valley.
The next season, however, saw a slump to lower mid-table mediocrity. The 1955-6 season saw a marginal improvement to 14th, but still only five points off relegation. In 1956/7 the club lost 29 matches and finished bottom of the First Division. Next season they failed to get the one point they needed in the last game of the season to secure an immediate return to the top flight, losing 3-4 at home to Blackburn Rovers.
So who or what
can be blamed? There are at least three
possible candidates. Step forward,
Adolf Hitler. I am not implying that
Charlton’s fans or players were intimidated by the German führer Consider, however, Charlton’s record
before the Second World War. In their
first season in the first division they finished three points behind title
winners Manchester City. Next season,
once again the sixth best supported club in Division 1, they finished
fourth. In the final pre-war season of
1938-39, they finished third. In other
words, this was a team seriously in contention for title honours.
During the war, players were not getting really competitive matches on a sustained basis. Even so, some players clearly hit their peak during the war. In 1945/46 they finished third in the Football League South and lost to Derby County in the FA Cup final. In 1946/47, they won the FA Cup, but finished 19th in the league. They did respectably well in the next two seasons, but came perilously close to relegation in 1949/50.
It is difficult to escape the conclusion that
the momentum of the pre-war years had been lost and that if the war had not
intervened, they might have won the title.
However, despite online videos spoofing Hitler’s frustration at being
unable to get tickets for Charlton v. Millwall, it is doubtful whether doing
Charlton down constituted one of his war aims.
The next
candidates are the owners of the day, the Glikstens. To be fair, they rescued the club in 1932
when it was at a low ebb. They made an
initial cash injection of £100,000 spent on ground improvements and the team
(just under £6m at today’s prices). They
turned the sandbank opposite the main stand into the East Terrace at a cost of
£5,000 (£310,000 in today’s prices).
They appointed Jimmy Seed as manager andhe oversaw the rise of the club from the third
division to the first division, the first time this had happened in football
history. There is much to their credit.
However, there were limits to how far they were prepared to invest in the club. In his autobiography, Jimmy Seed recalls that when Charlton were promoted to the first division, he tried to get the Glikstens to build a new stand at the club. In return they wanted a guarantee that Charlton would stay up for three seasons which Seed felt unable to give.
Seed argued with some justification, ‘I’m sure we lost many potential
season ticket holders through lack of covered and seated accommodation.’ Even well after the war the stand regularly
sold out, although the far from comfortable seats were three-and-a-half times
the cost of the most expensive place on the terraces.
The Glikstens
were also cautious about investing in players.
Seed had the possibility of signing Stanley Matthews for £13,000 (just
over three quarters of a million at today’s prices). The deal didn’t go through, but Albert
Gliksten insisted that it would have been money down the drain. As Seed points out, Matthews would have
boosted gates and made Charlton a more glamorous team.
A third culprit
was changing demography. In the 1930s
the area was developing, but by the 1950s people were moving out into area,
particularly into Kent. A related factor was the decline of industries
along the bank of the Thames. Up until
the late 1950s, most people used to work on Saturday mornings. There was nothing more natural or convenient
than to have a pint or two after work and then go to the game. But Saturday morning working came to an end
and the factories started to shed workers or close.
Jimmy Seed thought
that Charlton’s poor transport links were also a factor with Chelsea and
Arsenal benefitting from the proximity of tube stations. He thought that the end of the trams in 1952
hit Charlton because they provided a convenient and efficient shuttle service
to get fans to and from the games. However,
that may have been a coincidence rather than a cause of decline.
Whatever the reasons the club continued to
decline both in terms of attendances and playing performance. In 1984 they went into administration and
nearly disappeared altogether. Early in
the 1984/85 season with The Valley becoming dilapidated to the point of being
unsafe they moved to play home games at Crystal Palace’s ground. The intention of the owners at the time was
to merge the club into Crystal Palace which would have meant its disappearance. Despite playing at Selhust Park, Charlton
returned to the then first division.
However fans were determined to get back to
The Valley despite opposition from the local council and nearby residents. They formed their own political party, the
Valley Party, and contested the local elections, securing the defeat of the
chairman of the Planning Committee. The
council capitulated and with new owners the club returned to The Valley in
December 1992.
A lot of work had to be done to rebuild the ground but in 1998 they were promoted to the Premier League through a dramatic play off final against Sunderland. They were relegated the following season, but returned as Football League champions. They were relegated in 2007 and then had a succession of below par owners.The first ones were interested in developing The Valley for housing, moving the club to a new and smaller stadium in North Greenwich.
Belgian multi-millionaire Roland Duchâtelet then made a series of eccentric decisions that saw the club relegated to League One. Promoted in 2019 through another play off final win against Sunderland, the club was sold to interests from Abu Dhabi but a civil war then broke out among the new directors which ended with the police removing the chairman from The Valley. He was found to have spent money on a luxury flat and cars. In the present crisis the future is very uncertain with administration a real possibility. The fans may have to mobilise again.
Since this article was written Thomas Sandgaard has taken over and there is the prospect of a brighter future - in the longer run, if fans are patient.
Good read. Thanks, Wyn.
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